That’s why Stellar SEO offers comprehensive custom SEO strategies that allow you to choose the specific services you need most. If an SEO method is approved by search engines to rank their website, it is called a “white hat technique”. If the method is not approved, it is called a “black hat technique”. While they may offer short-term ranking benefits, they carry the risk of penalties if search engine guidelines change.
📝 25. Use Subheadings In H2 Tags
The main goal of off-page SEO is to build authority, credibility, and relevance. It ensures that your website is not only discoverable but also considered reputable. Some platforms like Shopify claim to do this automatically, but the results aren’t always great.
It uses a machine learning algorithm called Google RankBrain that inspects various searches and learns to satisfy the search intent behind each query. Keyword research will tell you what people are searching for (and how many of them). It also helps you to see what exact questions they have and what phrases they use to find the answers. After mastering technical on-page SEO, let’s dive into another important part of on-page SEO – content optimization. Just to be sure, test your mobile-friendliness in a tool from Google or check any issues in Search Console, section Mobile Usability. As we mentioned above, in most cases, Google’s mobile-first index favors mobile-optimized sites.
- Check any internal links to this page for bounce backs or other errors.
- A page title (or title tag) is the HTML element that defines what the title of a web page is.
- Though not a direct ranking factor, meta descriptions provide a summary of the page content.
- First, ensure that your website works correctly and that your technical SEO is up to par.
- It’s also used when an image file cannot be loaded, ensuring that an explanation of the image is still presented.
📝 44. Implement Entity-Based Search Optimisation
If all or many are rich results, it’s probably worth adding it. This will find pages on your site that mention your target keyword, which may be good places to add internal links. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too. The EXIF data provides search engines with additional context and relevant information about your image.
The Top 5 On-Page SEO Factors
We’ve already noted that breadcrumbs can be an effective SEO tool by helping you demonstrate the relationships between collections and sub-collections. If your product may be coming back, the simplest and most effective option is to create a dedicated “coming soon” page for each product. All of which means you need to find a solution for all those old and/or out-of-stock product pages. You can’t just delete them because you’ll end up with a ton of 404 errors SEO Anomaly – and those are bad for SEO.
What most people don’t realise is that where and how you place links (both internal and external) can significantly impact your rankings. They will only rank and refer traffic to sites that offer the best experience to their users. The good news is that you have complete control over your site’s user experience. Not only does this add structure to your web page for search engines, but all of your human visitors will also love it as well.
If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler. It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results. Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages.