18 Best SEO Analytics Tools in 2025

SpyFu helps businesses take the guesswork out of keyword targeting by offering keyword analytics, tracking, and more. You can leverage SpyFu’s SERP reports and gather competitive intel to fuel their SEO strategies and improve their online visibility. Semrush allows you to do digital marketing from a single platform.

seo tools

Forbes considered whether the fees charged for the tools were in line with the value offered. If you pull data often and want access to one of the biggest link databases in the industry, Moz Pro may be a better choice for your SEO tool suite. From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites.

  • See link metrics and page scores for the ranking pages to better understand why they are ranking and what you can do to overtake them in the SERP.
  • This tool helps you determine whether the redirect you have created is search engine friendly.
  • The term refers to the work of optimizing your website so that search engines can access, crawl and index it.
  • What makes Shopify Magic better is that it’s trained on ecommerce data.
  • With this free tool, you can discover technical SEO issues with your site, submit your sitemap for indexing, make sure your website is usable on mobile, and more.

All in One SEO Tools

Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you connect with influencers and bloggers, providing substantial link-building opportunities. On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links. When it comes to SEO and digital marketing solutions, Serpstat is a one-stop shop.

eRank pricing:

Google Search Console is the best free SEO tool because it gives website owners direct access to how Google sees their site – without costing anything. It’s essential for monitoring search performance, indexing status, and resolving technical issues. AccuRanker also integrates with tools like Google Analytics and Google Data Studio, allowing users to build white-label reports or dashboards without switching between platforms. Some tools specialize in one area, while others provide a complete SEO suite. The best choice depends on whether you need deep specialization or a broader set of functions.

seo tools

Build your business

seo tools

Effective SEO doesn’t require expensive enterprise platforms. The affordable tools in this guide provide excellent value while delivering the features most small businesses actually need. By choosing tools that match your specific requirements, you can build a cost-effective SEO system that drives real results.

seo tools

WebCEO has built its reputation as the agency-first SEO platform, focusing on the practical challenges of managing multiple client campaigns simultaneously. What sets it SEO Anomaly apart is its comprehensive approach to agency operations—not just providing SEO data but streamlining entire workflows from lead generation to client reporting. Ahrefs has carved out a reputation as the heavyweight champion of backlink data. While competitors often claim to do everything, Ahrefs has built its empire on doing a few critical things better than anyone else. While some try to solve this problem by adding more specialists to the team, the most forward-thinking agencies take a different approach.

seo tools

The suite is highly customizable, with easy automation and white-label reporting. Below are 6 free SEO tools that help you test, analyze and boost your SEO strategy, from keyword research tools to competitor analysis to diagnostic server-level reports. Our free-version tools run instantly on this page, with no download or registration required. We call these “free tool samples” because you can run them on the fly, without signing up for a thing.

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